Marketing and Sales Operations at Black Spectacles

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Website Black Spectacles

Marketing and Sales Operations – Remote

REMOTE
Marketing
Chicago, Illinois, or Remote, United States
Full time

OVERVIEW
Description
Do you take your time to make decisions and avoid risk by adherence to process and procedure? Are you a strong problem solver within your niche of knowledge? Want to help make the world a safer, more sustainable and more creative place?
It may sound like a lofty goal, but that’s exactly what we’re doing at Black Spectacles. Our platform attracts architects around the world who want to push the limits of their industry. Our content — which includes podcasts, design tutorials and exam prep — helps architects keep pace with emerging technologies and software so they can do their best work.
Black Spectacles is Chicago-based with a fully remote staff. We are a Great Place to Work-Certified™ company and ranked #11 in Education on the INC. 5000 America’s Fastest Growing Company List in 2019. To keep that momentum going strong, we’re expanding our team of enthusiastic go-getters. We are on the hunt for a Marketing and Sales Operations expert.
The mission of this role is to unify and optimize marketing and sales operations by implementing best practices, owning our tech stack, and developing the processes needed to help our teams run efficiently.
Duties:

Manage administration and expand the use of HubSpot as the marketing automation, CMS and CRM platform, optimizing our usage and integrations
Coordinate strategy with sales, marketing, and development/data sciences teams to ensure our marketing and sales technology helps us to hit our goals
Serve as the HubSpot expert, pushing forward best practices on both the sales and marketing teams
Update the marketing and sales team’s processes to mirror best practices

Database Maintenance & Reporting

Manage database hygiene and optimization; develop/execute strategy for monitoring and partner with our development team to improve gaps in data health and marketing automation performance
Integrate new products into our marketing/sales tech stack as required
Drive alignment between marketing and sales on joint metrics and ensure operational support for the sales development team
Support development of a comprehensive reporting infrastructure that can capture advertiser activation, retention, curn, and revenue impact from individual level to the channel level
Increase our access to data that allows us to power our B2B sales and B2C marketing funnels. Develop new attribution and tracking methodologies that measure the ROI of new and existing marketing programs (i.e. paid, organic, sponsored events, nurture programs, etc.)

Marketing Automation

Ensure successful configuration, implementation, and maintenance of all marketing programs within HubSpot
Create QA processes, dashboards, and alerting on automated marketing campaigns
Collaborate with members of our team to help them build and optimize transactional and automated messaging flows
Manage our library of marketing and sales enablement assets within HubSpot
Implement and optimize lead/account scoring and lead/account routing methodologies to ensure highest quality leads are passed and prioritized appropriately for qualification

CMS / Website Administration

Partner with marketing, sales, and UX/UI designers for ongoing review and enhancement of Black Spectacles’ websites through content management and design; ensuring accuracy, consistency and alignment with overall business strategies
Launch custom landing pages, blog posts, lead capture forms, and other content as needed to support marketing campaigns, ensuring complete attribution and source tracking
Own data governance and opt out compliance
Leverage analytics, market research and usability testing to create and continuously enhance ongoing content and design strategy

Requirements

2-5 years experience in sales operations, marketing operations, or similar
2- 5 years previous admin experience with SFDC.
2-5 years experience with website management in WordPress, HubSpot, or similar CMS
Strong project management skills and ability to influence without authority
Rigorous attention to detail
Technical aptitude, analytical mindset, and strong interpersonal skills
HubSpot Marketing Certification
Strong Excel/Google Sheets skills
SQL skills a plus
Must be able to travel to Chicago for quarterly team meetings (post-pandemic)

Benefits

Work from wherever policy
Unlimited Vacation
Blue Cross Blue Shield health, dental, vision, short-term / long-term disability and life insurance.
Flexible Savings Accounts and Health Savings Accounts
401k with Employer match
Profit sharing program
Employee referral program
Commuter pre-tax program
Frequent team events & quarterly (virtual!) social gatherings

Black Spectacles is an equal opportunity employer.

To apply for this job please visit apply.workable.com.

To apply for this job please visit apply.workable.com.

Contact us

Black Spectacles

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